If you are a blogger or website owner, it is crucial to your search engine success to understand how to find the right keywords for a website. This all starts with understand how to research keywords, in particular low competition keywords with high traffic.
Don’t worry keyword research is simple!
As a newbie, I found the term ‘keyword research’ very intimidating. It sounds complicated and very technical.
Let me assure you it isn’t.
In fact, there are just THREE things that you need to look for when doing keyword research for your website. Yup, just three.
Ready for it?
The 3 Keys for Effective Keyword Research
The First Key – Low Competition (<100 QSR)
This is always the first key I focus on when doing keyword research.
I want to know if it’s going to be easy to rank for a keyword. So if a particular keyword has too much competition, then I don’t even bother because I know my efforts aren’t going to result in any traffic.
This is crucial when you are first starting out and your website is still new. You want to quickly gain search engine traction by targeting low competition keywords.
Trying to compete with established long-standing websites for a particular keyword is like a feather-weight trying to take on a heavyweight. You are going to knocked out and have no traffic to show for your hard work. Not a good plan.
The specific metric I look for to determine the level of competition for a keyword is QSR (Quote Search Results).
QSR represents the exact number of web results that are present on Google for any exact search phrase.
So, why can’t you just Google the keyword yourself? Well, here’s why.
Let’s say you are searching for the term “what is the best way to do keyword research” on Google. The total number of web results displayed is 20,200,000. However, this is NOT an accurate count of the total number of web pages on Google for this query.
If you dig down into the last result shown, you will only see 397 web pages. This is the true number of web pages present for the query “what is the best way to do keyword research”.
Here a video from the Google man himself Matt Cutts explaining the reason for change in the number of search results when we dig deeper in Google.
How to Find QSR Easily?
So far there is only one tool that I am aware of that serves up this metric in an efficient way, and that is Jaaxy. And yup, that is the trusty keyword research tool that I use daily for my keyword research.
You can use Jaaxy to find accurate numbers of QSR as well as the estimated amount of traffic that you will get from the targeted keywords.
So what QSR am I looking for?
If you are a newbie, I would suggest going for a QSR of under 100. If you are a bit more established with Google, then you can aim for a QSR of under 300.
At the end of the day, the closer to ZERO the better. The lower the QSR, the lower the competition.
Ok, so how do I find QSR?
This is how you do it:
1. Type in the keyword you can want to research into the search bar
2. Hit ‘find keyword’
3. Look up the QSR and check for those under 100.
It’s that simple.
The Second Key – Traffic (> 100 Average searches per month)
I don’t go for the ‘hottest’ keywords. Sure, hot keywords can get thousands of searches per day. But what is the point of targeting those keywords when I won’t get ranked. No ranking = 0 traffic anyway, no matter how impressive the keyword’s traffic is.
So I choose decent traffic but low competition any day. Sure, 19 visits per day doesn’t sound all that exciting (per our example above). But because of the low competition – ‘3’ other competition pages for ‘What’s the best way to do keyword research’, it’s easy to get ranked.
That will be 19 more visitors to my site than if I choose to target a ‘hot’ keyword.
And you know what? These low volume keywords add up when you start ranking them. If you get 1st page rankings in the search engines with 100 these keywords that’s 1,900 daily visitors (a modest 19 x 100) to your website for free!
Now that’s not too shabby is it?
And don’t worry there are low competition keywords with higher traffic numbers than 19 visitors a day. You just have to look for them. And trust me they are out there!
I must also warn you – keyword research can become addictive. Once you find a low competition and high traffic keyword, it will make you hungry for more.
The third key – the keyword phrase must make sense (to humans)
Take the title of this post as an example. My title makes sense and my target keywords fit natural and nicely into the title.
If I was aiming for a keyword which did not make any sense or wasn’t grammatically right, it would look awkward and just plain bad to try to put it in my title and in my content.
Take ‘how find keywords’ vs. ‘how to find keywords’ for example.
While the second keyword makes sense, the first one doesn’t.
If I tried to use the first one in my title, it would probably look awkward, like I didn’t speak good English.
So as a general rule of thumb, I make sure that the keyword I’m targeting makes sense.
At the end of the day, we must remember that we write content on our websites for humans and not for search engines. It is regular people like you and me that type searches into Google every day. We are likely to type in keywords and questions that make sense.
So keywords that make sense are likely to be more relevant to your audience and convert better – bonus!
So are you ready to try keyword research for yourself?
Now it is your turn!
Pick a topic or theme from your website and plug it into the search tool below.
Just follow the THREE Keys for Effective Keyword Research and you will be on your way to unlocking the secret to getting free traffic to your website and your future success going forward. I can assure you of that.
Looking to find low competition with high traffic keywords to boost your online marketing campaign?
Simply perform a search below to START your research.