Newbie's Toolbox

What is important features for a website – the essentials

Are you wondering what is important for a website? I can help.

When I first got started, I had no clue and had to stumble and bumble my way to finding this out. Just so you don’t have to spend weeks figuring this out, I have written this post just for YOU!

The Essentials

To have a website that stands out from the crowd it is crucial to have these FIVE elements:

  1. Fast speed & Load Time
  2. Professional looking
  3. Easy to Navigate
  4. Uses a CMS (Content Management System)
  5. Quality website content

When I first started, I didn’t know what these really meant so I have explained them further below. With the last point, quality website content there is too much to say in just one post so I have written a separate series on this. Here is a link to part 1.

If you remember these 5 elements and focus on these, you will have a QUALITY website that is operating successfully and profitably.

Speed and Load time

Your website is like your virtual street address. it’s where you shop is located on the internet. You also have hosting which is the place where you store the content of your website. Your hosting platform needs to be able to serve up the appropriate bits of your websites when visitors ask for it.

It’s like how fast does the new restaurant take to serve your food? If you are left waiting for ages, you will have second thoughts about returning.

Using a well established content management system (CMS)

A content management system (CMS) is a software that facilitates creating, editing, organizing, and publishing content.

The most popular CMS is WordPress with an estimated 73 million websites (WordPress stats as at May 2012). This is the the market share of the top million websites:

It is a CMS  that allows you to create and publish your content on the web.

It is basically where you set how your website will look, where you can add headings, columns, content and photos to you site amongst other cool things.

Think of it like the dressing room which sits behind the stage. Once your stage set is ready and prepared on the CMS, you hit “publish” and the stage set is brought forward to your audience, the world wide web.

There are a few reason why WordPress is the most popular:

  1. It was developed for non-tech savvy bloggers in mind. So even non-IT people like me can build their own website with WordPress. If I can do I, you definitely can! It involves a one click install process.
  2. It is highly customisable – it has a flexible framework which allows you to create and modify layouts and applications to suit the individual needs of your website. In fact, there are over 10,000 “add on” features and website functionality.
  3. WordPress is search engine friendly which is CRUCIAL for you to generate traffic (visitors) to your site. Google Engineer Matt Cutts said, “WordPress automatically solves a ton of SEO issues.” And with the plugins free Yoast SEO plugin or all in one SEO plugin, your site will be even more search engine friendly.
  4. WordPress is mobile phone friendly. Mobile website usage is exploding at the moment. Have you come across a website that just doesn’t work on your mobile phone? Isn’t it just frustrating?  NOT a good look for visitors, who will be left frustrated and probably be reluctant to return.
  5. You can update your site on the go – the WordPress dashboard is designed to work on smartphones as well as full-sized computers — so you can easily manage your website from anywhere.

Note: A plugin a piece of software containing a group of functions that can be added to a WordPress website that can either extend functionality or add new features to your website.

So maybe now you can see why WordPress is my choice and it is the only framework I use to build all of my websites.

Now I want to show you how you can get your very own WordPress website up and running in the next 5 or so minutes. No IT experience necessary!

I have included a video below on how to go about doing this.


Do you want to try it out for yourself? Just key in a name in the box below and get started. You can build two websites for free.

If you get stuck at any point, please feel free to reach out to me below. No question is a silly question. I didn’t even know what hosting meant when I first started so I asked A LOT of basic questions. But if you don’t ask, how will you ever know?


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